Showing What They Sell
This year at NAHBS, an increasing number of builders decided to return to their roots – be it a philosophy, a business model, an aesthetic, or a combination of all.
Nick Crumpton’s team is no exception. Last year, they displayed a prototype 29er mountain bike that caused buzz on the floor; however, when choosing what to feature in 2012, they decided to place the emphasis on the core of their product line: road bikes.
“Showbikes and prototypes are fun,” explains Kevin Bice, marketing and web guru for Crumpton, “but you should really show people what you sell.”
Crumpton’s road bikes are popular for good reason. After starting out building with steel, Crumpton decided that carbon fiber had untapped potential as a frame material, and made the switch.
His technique centers around building a carbon bike in the same way one would build a steel bike. Each tube is hand selected (and carbon fiber allows for even more customization depending on the layup of each section of tubing), precision mitered, and jigged before sending it off for final production.
At first, finding a source of carbon tubing with consistent quality was a challenge. In recent years, Crumpton has found a solid partnership with ENVE composites, who go so far as to offer proprietary layups for some of his bikes.
According to Bice, “ENVE is consistent, takes feedback, and strives to improve their product, making them a perfect fit for Nick.”
So what models can one expect to see at the Crumpton booth?
“We have two main custom models, our SL, which is the original flagship bike made for all-purpose riding, and the Corsa M, our race specific bike designed around Dedacciai’s striking rear stay design,” says Bice.
The two bikes above start at $5300, with the average price centering around $6000, usually due to the internal Di2 wiring requested by many of Crumpton’s customers.
Bice says, “For those who can’t wait four months for a custom frame, or for those on a more limited budget, we also offer the Corsa Team, which is a bike designed by Nick with seven sizing options, and manufactured according to Nick’s specs by Sarto in Italy.” A Corsa Team sets the buyer back $3900, and includes frame/fork, headset, and bottom bracket bearings.
Also new this year are colors: red and blue in understated matte finishes, in addition to their signature raw carbon or carbon weave finish. These two new options, paired with their other striking models, gives one a singular impression when walking by Crumpton’s booth:
This builder knows what he builds, knows who he builds them for, and does so with impeccable craftsmanship.